Engaging front-of-house hospitality for community fascinates me. Hospitality is an unparalleled opportunity where customer service, sense of welcome, unconditional attention, and even spiritual uplift can all be experienced by a guest.
How can guests perceive resourcefulness?
perceive responsiveness? or perceive acts of (intended) good will?
Guests from different hospitality scenarios in my professional life have taught vibrant lessons toward these questions. And often recognizing the merit of emotional intelligence proved a key part of learnings.
Emotional intelligence (EI) affects delivery of hospitality in countless ways. It’s potent and often beautiful how keen emotional discernment can encourage (or if a lack thereof – can repel) any particular community or guest. I should swallow a dose of humility now too because at least for me, emotionally intelligent actions can be easy to overlook or harder at times to appreciate.
A friend Sarah shared last week some hospitality moments from her workplace. We then more consciously chewed on what she realized about delivering hospitality in-the-moment from those exchanges (and what stood out from an emotional intelligence perspective).
It was an engrossing conversation where (3) hospitality insights jumped out:
1. Cultivating emotional validation
My friend works in a community center and engages a wide range of the public with varied ages, races, and economic realities.
- The scene — A young mom arrived and shared concerns her pre-teen child was starting to smoke cigarettes. The parent began to stutter pretty heavily, and avoided eye contact with my friend Sarah (who recognized signs of the parent’s discomfort in admitting the whole scenario).
- EI moment — The goal for my friend became to remove any potential barriers to trust that the mom’s discomfort could possibly develop. So she (the friend) said to the parent she was so grateful she arrived at the community center, and had shared her personal concern for her child. My buddy in that instance affirmed the woman’s presence; the concern for her child’s health; and that the mother’s emotional courage was evident and admirable. The young mom ended up staying for 25 more minutes to discuss potential next steps and resources.
- Word of caution — Sincere affirmation was the ultimate goal for this dynamic. Validating the mother’s caring nature and her action as a family leader were paramount. Conscious conversational space was made to include and legitimize her discomfort. As the community center’s representative, it would have been negligent let alone failed hospitality for my friend to have responded with an emotionally flippant or indifferent reply like “well that’s just sad to hear…”
2. Creating an uninterrupted listening environment (if indeed time permits!)
- The scene — Going deeper into the above exchange, my friend Sarah at the community center also asked the visiting mom questions on a few different levels: permission for time and permission to further inquire about her concerns.
- EI moment — She (my buddy) used authentic lines of questioning to further demonstrate respect for the nervous, worried parent. First Sarah asked the mother overtly if she had “20 or 25 minutes” to further discuss her child’s smoking habit and the center’s resources to help. Next, Sarah inwardly committed to establishing a listening environment for this guest: to fully listen to the mother’s responses without interruption (as much as possible in light of potential time constraints). These intentional decisions helped to relax the dynamic; the mother started stuttering less and opening up about ways the center could be of benefit.
- Word of caution — Checking in with this guest on whether or not she had more time to discuss matters goes beyond basic politeness in its value. It is a core hospitality-delivery tool. If the guest did not have further time to invest in that moment, then that would have cued my friend to request permission to email her further information and questions. Therefore, no matter how the mom responds to the question of time – her schedule is honored, and the dynamic to effectively provide resourceful-rich hospitality is still forged.
3. Utilizing self-restraint
- The scene — My friend remembered that toward the end of their discussion, the parent asked a question about potential treatment. Sarah felt some compulsion to respond immediately in that moment. But she refrained. Why? Because she also saw sensitive options (that could help the mother’s child) that would do well with written, deeper context.
- EI moment — So to ensure benefits and risks would be expressed more clearly, and do the mother’s concerns better justice, Sarah underscored the value of the parent’s question and offered to reply more thoroughly over email. She also invited the mother to set future appointments anytime for more personalized conversation.
- Word of caution — Delaying a reply in this way is not intended as procrastination, or as a means to avoid sensitive, difficult discussions. The core intent was to acknowledge that a compulsive albeit reasonably informative reply was likely going to come across as scattered. Sarah’s emotional discernment was to avoid that potential guest perception. So she instead, mindfully affirmed the mother’s question and assured an emailed clarification would be forthcoming.